The South African Radio Landscape, Then and Now.

South-African-Radio-Stations-List-1
MediaMag

Radio is part of the broadcasting system that originally came from colonial governments and was introduced to Africa.

In 1924, the first three radio stations that broadcasted in South Africa were independent stations based in Johannesburg, Durban and Cape Town. Due to financial issues they were taken over by Isidore Williem Schlesinger, he brought the three stations together to form the African Broadcasting Corporation.

In 1936, the government took control over broadcasting and as a result it set up the South African Broadcasting Corporation based on the British Broadcasting Corporation.
The radio stations programming was predominantly in English, however after the National Party came into power there was a rise in the use of Afrikaans.

During this time the governing party controlled the media, telling journalists what to write about and what not to write. Their offices would constantly be receiving calls from the Prime Minister’s office.

Four kinds of stations were established as the SABC grew:

1. There were two white groups, English and Afrikaans services were created for the individual groups focusing on high culture.
2. African language stations were broadcast on FM frequencies
3. Regional music format stations consisted of highly commercial content.
4. National commercial stations like Springbok Radio, Radio 5 and Metro.

In 1960, Radio Bantu was set up separately from the SABC, it consisted of 35 white supervisors who controlled the output of Black announcer and programmers on six channels.

With the release of Nelson Mandela in 1990 and the dawn of democracy, the landscape of broadcasting had to change drastically.

• The SABC was appointed a new board to go in hand with the democracy that was being formed.
• The new SABC management tried to bring about content that was in line with the new South African democratic values
• The SABC’s regional commercial stations were sold to private companies.
• The SABC’s 11 language stations were upgraded, renamed and handed mandates to focus mainly on their listeners.

Three kinds of radio licenses were made provision for:
1. Public Broadcasting
2. Commercial Broadcasting
3. Community Broadcasting

The Functions of Radio
Radio has three main functions in society, to inform, educate and entertain. With it being the cheapest, most accessible, most tuned in to and multilingual mass communication platform it’s functions can be distributed nationwide without the concern of language or location barriers.

Inform
The citizens of the state are required to be well informed, in a truthful and unbiased manner. It is the duty of radio journalists and mass communication mediums to provide this information through programmes that fulfill this function such as news reports, weather and stock exchange reports, market prices and so forth. In times of crisis radio stations can help restore calm in society when people are in panic and are not aware of what may happen to them.

Capture1

Educate
Educating people in society through the use of radio has a vaster reach and it can educate people without them realising it through informal education and nonformal education. Informal education is where the content of the programme is not in connection with any formal form of learner that is taught that schools or universities, instead it can be more philosophical, broader and popular. It is mainly used to stimulate interest and for entertainment purposes.

Nonformal education on the other hand refers to planned educational and informational radio content which too is not part of the formal educational curriculum. However, it is of interest to everyone, as long as it is heard someone who relates to the content will be educated on that specific issue, they range from family matters, relationships, finance and self-care and development.

Capture
Instagram: Kfm

Entertain
Radio is a form of entertainment through the musical attributes that it provides, stories and interesting topics highlighted on a daily basis, it always has something new to bring to the table. People listen to it while driving to work as the conversations get people connected with their favourite presenters, it gives others a sense of escape from their daily issues and stressful lives, elements of pleasure and amusement and makes people more social as the segment topic becomes a social topic.

Through performing its functions, radio got people to speak up about what’s going on in their lives and to go out and get help where it’s necessary. It provides for interactivity, where a listener can call in to have a conversation about the topic of the day. With the advancement of the internet, social media has become an alternative way to communicate with talk show hosts, forming bonds between the radio station and the community.

Capture3.PNG
Instagram: 5fm

In 1960, when other African countries were reaching their independence from colonial governments, the portable and affordable transistor radio had arrived, it resulted in radio listenership being at its highest level by 1970 and was not affected by the introduction of television. Today radio continues to live in this glory as it continues to be the most used mass medium with approximately 28 900 000 listeners weekly according to PWC statistics.

Radio stations such as those under the SABC have a mandate that states that it requires the SABC to encourage the development of South African expression by providing, in the official languages, wide rage programming that:
• Reflects South African attitudes, opinions, ideas, values and artistic creativity.
• Displays South African talent in educational and entertainment programmes.
• Offers a plurality of views and a wide variety of news, information and analysis from a SA point of view.
• Advances the national and public interest.
[Source: The SABC Mandate]

Radio continues to have the functions of informing, educating and entertaining even when the internet and television have taken over in urban areas, people still need the radio to fill in the gaps that television and the internet cannot. With its short news bulletin that informs listeners about traffic or protests happening in their cities, music to keep them entertained when stuck in traffic on their way to work as drivers can’t afford to scroll through their phones setting up playlists or browsing social media. Being educated on a social issue while preparing dinner for the kids at night. There will always be a gap for radio to fill and it will continue doing it for decades to come.

 

1021 words

Living the best of both worlds in the beauty industry

By Chantel Mashiane

“Never do anything half-heartedly. Always do everything to the best of your abilities” said Kelly-Anne Goeieman.

A 22-year-old model and make-up artist, Kelly-Anne Goeieman is living her best life. She was born and raised in Eldorado Park, South of Johannesburg. She matriculated at Sir John Adamson High School.

bff374a8-960a-40bf-913c-7a5d5d5bf66c - Copy
Image of Kelly-Anne Goeieman. Photo credit: Kelly-Anne Goeieman

She started her modelling career at the age of 12, she received her very first modelling job through an agency she did a fashion show for at the time. Her modelling career started off “as a hobby and then I found that I really enjoyed it,” she explains.

She is a ramp model, that consists of fashion shows and hair shows such as the soft n free hair expert challenge. However, she has not ventured into editorial modelling just yet.

https://www.instagram.com/p/BotkVUqjnR8/?utm_source=ig_web_copy_link

Her inspiration to get into the beauty industry had always been something she wanted to do but was uncertain of. “I feel like this industry chose me in the end,” said Goeieman. She completed her qualification in Somatology at the University of Johannesburg in 2018.

Living the best of both worlds means that she has to incorporate both beauty and modelling into her life which can be very challenging.

Beauty is such a huge industry and because of the job she chose, she feels that it all worked out in her favour. “With the work I do, I know what it’s like to be behind the scenes and the amount of work that it takes. With the modelling I know what it feels like being in the front line,” she explains.

She finds both the jobs exciting and that they each have a fair share of hard work, she states that it is all about finding a balance and doing what she loves in the end.

Changing harmful cosmetic products ingredients for the better

chemicals
Image from BodyQuest Fitness

By Chantel Mashiane

Last Sunday, Chemical & Engineering News (C&EN) reported that personal care companies globally are continuing their search for new cosmetic preservatives, from those used in food.

This is due to the most frequently used preservatives causing cancer and respiratory failure.

FDA’s cosmetic recall database lists a half-dozen other cases of contaminated cosmetics since June. The recalls involve batches of baby wash, body care products, and tattoo inks with high levels of potentially harmful microbial organisms.” reported C&EN.

The large amount of preservatives that have been banned, resulted in cosmetic companies turning to the food industry for their preservatives in order to save their products.

Author Kim Erickson was quoted by the DailyMail saying “the same poisons that pollute the environment, from dioxins to petrochemicals, can be found in the average bathroom cabinet.”

Preservatives are meant to prevent the growth of harmful microorganisms in products such as cosmetics. The preservatives such as Benzoic acid is no different from those found in cranberries.

A personal care technical marketing manager, Nicolas Lasbistes “calls the growing use of food preservatives in cosmetics the ‘skin food trend.’ The idea is that if it’s good to eat, it should be good for my skin,” reported C&EN.

“Leading to the discoveries that have been made of harmful preservatives, Evonik Industries has taken the initiative of purchasing Dr Straetsmans to include their verstatil preservatives brand in our portfolio on providing safe, sustainable and quality raw materials,” said Obakeng Rabuthu, an Applied Technologist at Evonik Africa.

The cosmetics industry has entered an age where consumers are more likely to read the ingredients of products, as the market is becoming increasingly cautious about what they are applying to their hair and their bodies.

All Things Beautiful.

Makeup! Something seen to many women as essential, has become one of the most popular trends to date.

Women want to look “on fleek” when going out and that means putting on a decent to large amount of make up.

There’s so many things to consider though, as this trend gets bigger, the more products you find yourself buying and applying to have that perfect look. Ranging from foundation to concealer, primers to translucent powders, eyeliners to lashes and the list is endless.

As horrific as all this may sound, it actually has its perks, and that is the end result. A beautiful yet radiant contour and highlight, with eyebrows that are on point or as the youngings say it ‘brows on fleek’, a killer lipstick shade and a finish that has ladies staring at you in envy and men thinking you’re a “snack”.

BEAUTY TIPS BY NZURI

7415EAC7-A960-4894-BFCB-0DA18CACD295
Picture by Jeannine

Here are a few tips on creating the ‘brows on fleek’ look to keep you trending with the rest of the squad.

Step 1: Nicely shape your eyebrows into the shape that you like or better yet a shape that suits your face. You can tweeze or thread your brows into the desired shape.

Step 2: Brush your eyebrows upwards, to ensure that you are able to see your eyebrow shape.

Step 3: Line the bottom part of your brow with eyebrow liner or eyebrow pencil. It is best to use a shade that compliments your skin, instead of a colour that matches your hair. As sometimes using a very dark shade such as black can be a bit too much and too dramatic for your face.

Step 4: Move on to lining the top part of your eyebrow using the exact same liner.

Step 5: Fill in the rest of your eyebrow with the shade you’ve been using.

Step 6: Use concealer to clean around the eyebrow to give it the right amount of definition and shape you desire. Do not forget to lighten the inner parts of your brows, as natural eyebrows are lighter there (you can use concealer to create the smooth transition). Doing this will give you natural but on fleek eyebrows.

Repeat steps 3 – 6 with the other brow.

 

Model: @_lebesepatienceMake-up by: @chantel_layla_ashHair by: @bonolo_stylist

 

 

Nivea’s Product Range.

This range is getting better and better.

The Cocoa Butter body cream which is balanced in moisturizing and giving off its pleasant scent, is an amazing product and is worth the buy.

The Perfect and Radiant facial products do exactly what they say they do. A balance in moisturizing and oil control not leaving the skin excessively oily and neither dry too.

The perfect combination of products.

Inspired by Mpho Ntlatleng